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      1. 深圳APP開發
        18038098791

        在線音樂APP開發盈利模式及特色功能分析

        2018-02-22?瀏覽:?返回列表

        自2004年酷狗音樂問世,截至2017年12月,中國互聯網音樂軟件市場已成一片紅海,與此同時,活躍用戶規模也逐漸從傳統的PC端轉入移動端。據數據顯示,2017年1-12月移動音樂領域用戶規模已超過5億,持穩定趨勢。

        1、用戶活躍度:繼網易云音樂以“音樂社交”切入市場之后,各大音樂平臺緊隨創新浪潮,推出在線直播、數字專輯等功能與服務以提高用戶活躍和用戶粘度。數據顯示,2017年7月在線音樂APP日均活躍用戶規模及用戶率中,酷狗、QQ音樂、酷我位列前三,網易云音樂排名第四。

        2、用戶粘性:據數據顯示,網易云音樂在這兩個維度均排第四,在月使用次數上,不及榜首QQ音樂的一半;而在月使用總時長上僅為酷狗音樂的1/4,差距甚大。但從月人均單日使用時長和月人均單日使用次數這兩個維度看,在與其他平臺的構成的用戶粘性競爭格局中,網易云音樂并不處于劣勢。蝦米、酷狗在使用時長方面的數據表現更好,而網易云音樂和QQ音樂在使用次數上較占優勢,酷我音樂則中規中矩。

        3、用戶重合度:據數據顯示,網易云音樂與酷狗和QQ音樂分別都有大量的重合用戶,其中與QQ音樂的重合用戶數為1500萬,接近與酷狗音樂重合數的兩倍。

        音樂APP開發的盈利模式

        廣告投放:包括打開APP的開屏廣告頁面、Banner、以及在公共場所的品牌slogan和營銷文案。開屏廣告內容常見中高端品牌或者汽車,Banner展示的廣告內容最多,一般為新專輯或演唱會推廣、網易自營產品(如考拉易購、嚴選)或者是與其他合作廠商的活動。

        增值服務:除了屢見不鮮的VIP,還有數字專輯售賣和“在線聽歌免流量”服務。其中VIP分為豪華會員(SVIP)和普通會員,

        音樂商城:分為積分商城、福利社和常規商城。積分商城可使用積分(簽到或完成任務可得)兌換或者以積分+金額的方式購買特定商品,而常規購買則是單純以金額購買商品,其中包括數碼影音商品、生活用品、周邊甚至樂器。福利社則是整點搶購的玩法,每天上午十點整放出三件限量商品,以金額+積分的方式搶完即止。這也算是音樂+電商的模式。

        票務系統:除了在首頁Banner推廣演出信息,購票入口不采用放置在商城內的方式,而是在歌手信息頁面和歌曲評論區頂部進行展示。用戶點擊相應演出信息,鏈接到具體頁面,可詳細查看演出時間、地點、價格和座位并進行購票。

        音樂APP開發特色功能介紹

        私人FM/跑步FM:私人FM根據用戶聽歌口味,以單曲形式推薦給用戶。點擊首頁的“私人FM”進入后自動播放歌曲,用戶可查看歌曲相關信息和評論并參與發表評論、回復評論、轉發、收藏等操作。跑步FM則是根據用戶聽歌口味和跑步步頻推薦合適BPM的音樂。系統根據用戶口味和步頻自動播放音樂,用戶可切換/收藏/下載/分享歌曲,還可開啟離線緩存功能。結束跑步后顯示時長、步數、消耗卡路里,用戶還可以分享結果到朋友圈。

        每日推薦/推薦歌單:每日推薦共有20首歌曲,曲風不一。推薦歌單作為UGC內容由用戶創建,可自定義添加標簽、封面、歌單名,所含歌曲數隨歌單所屬用戶新增或刪除而變動。歌曲推薦功能主要采用協同過濾算法,對用戶的歷史行為和所收藏歌單風格進行分析,從而推薦高相似度的歌曲給用戶。

        歌單UGC:既是音樂存在形式的載體,也是連接用戶與用戶的紐帶。用戶自定義添加標簽、自由組合歌曲來創建歌單,賦予其特殊的情緒或理念,呈現給其他用戶。不同的人可能因為同一份歌單產生情感上的共鳴,進而發生互動和交流,形成社交環境。

        社交互動:歌單UGC在產生優質內容的同時促進了用戶間的社交互動,用戶不僅可以在歌曲/歌單的評論區發表自己所想,還能通過“朋友”入口瀏覽或發布動態。

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