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      1. 深圳APP開發
        135-1039-0646

        "直播+教育"模式讓教育行業又煥發青春

        2017-12-15?瀏覽:?返回列表

        2017年,在線教育迎來了新的發展元年,相比于前幾年的探索發展期,此時的市場也更加趨于理性。獲客、傳播、管理、變現,每一環節,都考驗著創業者對市場的應變能力。

        回顧在線教育發展,第一次發展浪潮是在2013年,很多專業分析機構把這一年稱為在線教育元年。之后2014年成為爆發年,2015年進入平穩過渡階段,2016年受直播影響再起云涌。盡管市場跌宕起伏,但沒人能否認在線教育的吸金能力。然而,這個擁有海量市場規模并肩負時代使命的行業,創業者到底能不能從中分得一杯羹?“直播+教育”模式讓創業者們看到了希望。

        在線教育發展至今,經歷了多個發展階段,也順應時代發展從PC端開拓到移動端,從音頻殺到直播。尤其是直播出現后,直播在線教育不僅更好的解決了用戶在線學習難互動的深層次痛點,也讓在線教育的教學體驗、教學效果和教學的有效性得到巨大改善。

        以往,在線教育平臺主要是以視頻錄播為主,如今教育直播已經成為不少在線教育機構力耕的新地。由于在線教育本就以在線視頻教學為主,因此布局“直播+”時跨度較小,也有一定的市場基礎。有數據顯示,在垂直類直播排行TOP10中,六成是教育直播。

        如前幾天廣東省的網絡直播萬人同上課,就是一個列子。該活動由省教育技術中心在廣東省教育資源公共服務平臺同步直播,通過網絡直播平臺,有2萬多名教師對普寧紅領巾實驗學校周密老師的習作指導、習作講評現場課進行了觀摩。全國各地共有4萬多個觀看點通過各種終端收看本場教研盛宴直播,覆蓋6萬多名語文老師、教研人員和師范院校語文專業學生、小學生及家長等。其中粵東西北共有31588個收看點,4萬多名老師同步收看學習。參與在線互2495人,留言信息4512條?;顒舆€開展了線上線下“跨時空”互動。特邀專家作為訪談嘉賓,在現場采取對話的方式,圍繞“小學習作教學的得與失”進行點評,展開面對面的深入互動研討,不斷拓深教研內容;同時,特邀專家通過網絡對現場習作指導、講評課進行精彩點評,并對網絡上提出的教研話題和一線老師習作教學困惑,進行及時有效的回應。

         對直播教育來說,好的教學方法和個人魅力是在線老師的核心競爭力,只有好的內容才行吸引學生,創新教學方法,如一位老師就曾經把物理課本中繁雜的知識點進行歸納,12個板塊建成模型,稱為“十二宮殿”法,深受學生歡迎。一名高三藝體生表示,由于經常參加集訓,基礎課落下不少,她便利用晚自習放學后通過視頻來學習,不懂的地方可以重復播放,學習成績有了明顯的提高。

        直播教育APP開發打破了地域性,降低了學生的時間和經濟成本,實現了個性化學習,未來,可視化教學將成為直線教育的趨勢,直播課程的火熱也折射出互聯網助推著新型教育方式的改革,它帶來了新的理念和方法。對教師來說,在線教育的公開性使得教師很注重自己的教學水平,在透明的大眾點評下,稍有不慎就會帶來不良影響,這激發了他們的教學積極性。這種新的教育形態可能產生新的教師評價管理方式,對傳統教育產生顛覆性的影響。

        教育的發展日新月異,只有不斷的嚴格要求自身、提升自身能力,才能從容面對未來的機遇和挑戰。

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