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      1. 深圳APP開發
        18038098791

        深圳APP開發公司:如何做好手機APP軟件地推?

        2018-01-12?瀏覽:?返回列表

        在移動互聯網的時代,各行各業都想擁抱移動互聯網從中分得一杯羹,手機APP軟件開發也就成為各行業的標配,手機APP軟件需要擁有更多的用戶被別人所知就需要做推廣運營,目前推廣主要有線上推廣和線下推廣,地推就屬于線下推廣,是手機APP運營不可缺少的一部分。對比線上推廣,APP地推是用戶最真實、投放最精準、效果最明顯的一種形式。

        那么如何才能做好手機APP軟件的地推呢?

        首先要做好地推前的準備工作

        1、確定APP地推人員:在APP地推前一定要對地推人員進行專業培訓,訓練好話術,APP推廣流程,不讓客戶因為體驗很差、BUG太多而白白流失。

        2、APP推廣媒介:手機APP推廣前我們一定要把宣傳物料做好,主要包括宣傳海報制作、傳單設計制作、小獎品的購買,確保APP推廣時這些物料能如時到達APP推廣地點。

        3、APP地推區域:在地推人員開始行動前,一定要進行踩點,熟悉周圍環境,以迅速部署好推廣的最佳地點。

        其次是做手機APP地推時需要注意的事項

        1、要根據市場的反應,不斷調整優化策略,如果有小禮品,一定要把控好小禮品的有效贈送,防止重復領取。

        2、在APP地推過程中,市場人員的態度、耐心特別重要。不要因為在眾多人的包圍下產生煩躁情緒。

        3、注意城管等監管部門,如果遇到,要第一時間協調或者更換區域,避免正面沖突。

        最后是手機APP地推工作結束后的總結

        APP地推不僅要對地推結果復盤、總結,更要第一時間想辦法維系客戶做二次推廣。有些用戶領完小禮品,了解一下產品的用途、定位、設計之后,然后取關刪除。

        所以,在APP運營過程中,也要有一定的優惠活動,比如新人紅包等。當用戶有過使用體驗、習慣后,才最終轉化為有效用戶。

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