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      1. 深圳APP開發
        18038098791

        直播平臺到底靠什么賺錢?

        2018-09-12?瀏覽:?返回列表

             最近,有一則新聞,說是網絡直播的平臺,因為經營不善或不符合規定而陸陸續續的被關閉。網絡直播的網紅和觀眾也都在逐漸的減少。以前,經常會聽到某某主播夜入百萬,甚至夜入千萬的神話。為什么網紅能掙那么的多呢?
         
             其實,網紅跟那些天價明星沒有什么本質的區別。他們都是通過聚集粉絲來提高自己的人氣,進而炒紅自己直播的平臺。所以,他們所得的收入都能夠為投資商得來相應的回報。那么,這些直播平臺到底是靠什么來賺錢的呢?
         直播平臺
             我們所知道的直播平臺通常的收入來源是平臺的流量。他們通過與通信商進行流量分成來賺取收益。還有的就是廣告植入。當我們在看各種的游戲直播時,經常會看到那些游戲隊員身上印著各種的廣告商標。這就是,他們通過一些商家的打廣告費來進行營收。然而,這些錢能夠運行自身的平臺就已經很不錯的。
         
             既然如此,那么他們為什么還要去做這些不是特別賺錢的項目呢?如果單靠這些是肯定不掙錢的,如果他們炒作的很火,要是有人來投資,甚至購買股份呢?很多直播平臺的開始投資人,通過各種炒作炒紅直播平臺后,會進行各種融資或者是加合伙人。他們在這個過程中,可以通過買賣股份達到稀釋股份或完全放棄股份。我們經常會在媒體上聽到,什么A輪融資,B輪融資,其實就是這樣的一個意思。
         
             當幾輪融資過后,他們發現不是能夠特別的掙錢。于是,開始了一場大的融資叫上市。這樣一步一步的,叫做資本運作。在這其中,會吹起一個又一個的資本泡沫。而到最后,受傷害最大的還是那些老百姓們。

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